AccScience Publishing / BIJP / Volume 11 / Issue 4 / DOI: 10.18491/beytulhikme.1703
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RESEARCH ARTICLE

Impact of Gender Differences on Individual Investor Behavior

Seema Rahman1 ,  Zaki Rashidi2
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1 Indus University, SZABIST, Department of Management Sciences 75300, Karachi , Pakistan
2 Iqra National University, ORIC, Department of Business Administration 25000, Peshawar , Pakistan
BIJP 2021, 11(4), 1567–1593; https://doi.org/10.18491/beytulhikme.1703
Received: 1 February 2021 | Published online: 16 November 2021
© 2021 by the Authors. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution -Noncommercial 4.0 International License (CC-by the license) ( https://creativecommons.org/licenses/by-nc/4.0/ )
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Abstract

The understanding of the causes of gender disparity between the ways of investment making is helpful not only to policymakers in designing fruitful strategies but also for brokers, dealers and financial players who play an integral role in financial market activities. The Gadamerian phenomenological hermeneutics approach is employed in this study to understand the factors that lead to differences in opinion regarding investment making decisions. Fourteen interviews have been conducted from seven males and seven females, all adults and Gadamer’s hermeneutic circle is applied for the fusion of interpretative perspectives. The results showed that men and women indeed invest differently and the socio-cultural traditions are dominant in shaping the two major themes of profitability and religiosity. Religiosity emerged as a new category in the context of our society and culture that had not been seen in the existing literature. Religion is considered the most important factor in shaping investment-making strategies of a specific class in Pakistan. Distinct differences are not only observed across genders but also across varied ethnic groups dwelling in the country.

Keywords
Gender disparity
phenomenological hermeneutics
Gadamer
hermeneutic circle
investor behavior.
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Beytulhikme An International Journal of Philosophy, Print ISSN: 1303-8303, Published by AccScience Publishing
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